This site launched on January ’02, when blogging as a site format was in its earliest infancy. In those days, if you wanted to be a part of the conversation you had to blog yourself because blog comments--neither the idea nor the technologyhad been created yet. In the last eleven years, Airbag has earned a reputation for being a blunt voice in the world of interactive design though not always on the topic.
In the summer of 2005 Greg started his studio and used the Airbag name for the company. Airbag Industries LLC had a good run from 2005 through 2009 when the company merged with long-time competitor and peer, Happy Cog.
Today, Airbag is back to serve its original purpose.
This question comes up often. When Airbag started in 2002, Yahoo reigned as the place to find content on the web only it was more of a directory than a “search engine.” Not only a directory, but one listed in alphabetical order which meant the closer to the start, the more traffic you would likely get. During the same time as my search for a site name, the History channel (known back then as the Hitler channel) ran shows about zeppelins and Hindenberg airships at least once a day. Combined with being known as full of hot air, "Airbag," I decided, was the best double entendre for a blog ever.
Airbag is written by Greg Storey. In the last twenty years, he has hired, managed, and lead a number of design and development teams, creating websites for everything from NCAA sports tournaments to AAA game titles, telemedicine to Fortune 100 brands. His ideas and his work as a designer have been profiled in Communication Arts, The Wall Street Journal, MSNBC, Salon Magazine, and the Associated Press.
Greg grew up in Alaska and lived there for twenty years until moving gleefully to Southern California. After twelve years in the Golden State, Greg moved to Austin, Texas where he currently resides in Bouldin Creek community.