#h2o / Cristiano Ronaldo snub wipes billions off Coca-Cola’s market value.

I love this. Ronaldo, the top soccer player in the world, sits down at a press conference. In front of him are two bottles of Coke products and one bottle of water. Before he says a thing, Ronaldo moves the Coke bottles away from him and out of camera view. He then picks up the bottle of water and says, “Agua!”

Within 24 hours, Coca-Cola lost $4B in market capitalization.

#details / Finsihed.

The myriad of tiny design decisions that culminate to create a story of ‘brand’ in a product jokingly destroyed by a stupid typo. A really lazy ‘should’ve been picked up in QA’typo. So this week, I’m focussed on the little things. The things that often get forgotten about. The things that, when they’re all added together, tell the story of a product more effectively than any marketing campaign. It’s where we should be spending our time.


Misspelling and unfinished sentences are why I harp on my co-workers to use applications like Grammarly to help find errors or get someone to help with editing. One missed detail is an indication that there are more.

Nice catch Mark.

#Apple / Ten “It’s About Time!” features announced at WWDC 2021.

A good list from Tidbits. Several seem to be trying to get macOS and iOS in shape to support people working from home. I got excited about all the upgrades to notes, including @mentions, until I realized it might not work as universally as it does in applications like Slack. Apple allows users to create a shared ecosystem as a “family,” and I can invite individuals to collaborate on a single document. Still, I’m not aware of a way to create a “company” that brings with it a directory of everyone in the company. In other words, macOS and iOS, despite having pro features, are not geared to set up a company network for collaboration. I would be delighted to be proven wrong. As Google becomes more corrupt, relying on them to supply collaborative tools continues to build up risk. And the tipping point is coming soon.

#bekindrewind / Books about VHS.

Art and design master Reagan Ray writes:

I’m intrigued by the idea of going low tech and watching a bunch of B movies on VHS that aren’t available anywhere else. And then there’s the box art, the glorious forgotten art of VHS box art. Since collecting old VHS tapes isn’t super practical, I like to admire the box art through books. Most of the books I’ve listed are full of old box art, but I’ve also included some narratives on the video store and a few guides to obscure movies that you can only find on VHS.

I thought about this a few days ago, about how it used to take for ever to browse through the video store and pick a movie. Damn that box art, because you had to look at everything to make sure something good didn’t get passed up.

Bonus: Check out Retro Wave Co., an Etsy store that sells VHS box art to download, print, and insert into a case.

#KYD / Battlefield 2042.

Well, I know what I’ll be doing when the multi-headed variant of COVID comes raging back in November. I love the references in the trailer of different stunts players performed in Battlefield 4. Someone knows what they are doing.

#design / Phil Gilbert passes the IBM Design baton.

If you ever wanted to see what real legacy looks like, read through all of the comments in response to Phil’s announcement on LinkedIn. Phil and his team built the IBM Design program to scale the practice of user-centered design throughout a technology giant with 400k employees working in 160+ countries around the world. It started with a hundred or so designers and is now around three thousand—and hundreds more have come and gone.

The torch will pass to Katrina Alcorn, Head of Design for Autodesk. Up until now I had not heard of her but I’m sure she was run through the gauntlet to get this role. I wish her nothing but good luck as she is about to inherit one hell of a team and a global design program without its equal.

#glasselavators / Know the culture before taking the job.

The fight to retain work-from-home privileges has just begun. I am surprised by the group of Apple employees resisting coming back to work three days a week. Their culture has a symbiotic relationship to place for a long time. This was most certainly the case at 1 Infinite Loop and I have to imagine it’s even more so at Apple Park.

I can hear John now as if he’s reading his post:

Who are these people who took jobs at Apple not knowing the company’s on-site culture? Do they think Apple built a new $4 billion campus on a lark? Three days a week on-site and two days remote is a huge change for Apple.

Companies are not democracies, but the employees writing these letters sure seem to think Apple is one. It’s not, and if it were, the company would sink in a snap. Apple’s new “three days on-site” policy wasn’t a request for comments—it was a decision—and Tim Cook’s company-wide letter already leaves room for individual teams to adjust it to their own needs.

I get pushing back on returning to work at an old, stodgy Enterprise company where the workplace is not extraordinary. Apple Park is a huge exception. That place is like Willy Wonka’s Chocolate Factory—you can’t replace that with a home office.

As for companies not being democracies, I wonder how long before a few more groups in Silicon Valley or Seattle, or Austin will try to stand up a union in response to returning to the workplace.

#blinktag / Mmm is GeoCities on crack.

Mmm is a fully responsive, “dead simple, drag and drop” website creation tool. No, not like Squarespace or Wix, or WordPress. This is amazing, wonderful, and super fun, like making Portland for the Internet. Sure, mmm is super niche, but it’s fantastic to see the development of a tool that gets people thinking about this medium differently again.

#spotaneitywins / Ms. Jen has "reservations about reservations."

I would rather wait for a half hour or so for a table to come available at a favorite restaurant, people watch, talk to the random folks who are also waiting, etc. than make a reservation, go to the table, and have everything be a little too perfect with no opportunity for life or spontaneity to happen.

I’m not a fan of reservations either and glad to see I’m not alone. Also, I’m now in awe that Jen was able to walk-in to French Laundry. ADHD Achievement unlocked.

#poke / Wired makes the case for ditching Google Chrome.

Is Google too big and powerful, and do you need to ditch Chrome for good? Privacy experts say yes. Chrome is tightly integrated with Google’s data gathering infrastructure, including services such as Google search and Gmail – and its market dominance gives it the power to help set new standards across the web. Chrome is one of Google’s most powerful data-gathering tools.

Chrome’s hefty data collection practices are another reason to ditch the browser. According to Apple’s iOS privacy labels, Google’s Chrome app can collect data including your location, search and browsing history, user identifiers and product interaction data for “personalisation” purposes. Google says this gives you the ability to enable features such as the option to save your bookmarks and passwords to your Google Account. But unlike rivals Safari, Microsoft’s Edge and Firefox, Chrome links this data to devices and individuals.

Although Chrome legitimately needs to handle browsing data, it can siphon off a large amount of information about your activities and transmit it to Google, says Rowenna Fielding, founder and director of privacy consultancy Miss IG Geek. “If you’re using Chrome to browse the internet, even in private mode, Google is watching everything you do online, all the time. This allows Google to build up a detailed and sophisticated picture about your personality, interests, vulnerabilities and triggers.”

Despite having better AI, we removed all Google smart speakers from our home for similar reasons to Wired’s case for getting rid of Chrome. Every year Google becomes more intrusive to privacy and more evil. Yesterday it was smart speakers; today, it’s Chrome. If I care about privacy, then I have to question the use of everything Google: Search, Gmail, Docs, Sheets—all of it.

At the risk of sounding like an alarmist, at what point does using Google (and other companies with the same anti-privacy practices like Facebook) become bad for your well-being? At what point does Google become too great of a risk for business at large?