Bipolar.

The Society of Publication Designers recently did a feature on the art direction for the Riverfront Times, an alternative weekly available in the St. Louis area. In this piece they celebrate the work of senior art director, Tom Carlson.

In short, they say, “He does a lot of smart, cool work.”

Carlson’s best covers at Riverfront Times are complete self-creations, made with stock imagery and Carlson’s own technical skills. What photography he uses on the cover is generally by former staff photographer Jennifer Silverberg, and is made-to-order to Carlson’s creative direction. “My cover philosophy is object-oriented. I like to go for visual solutions with clarity and directness that render text all but unnecessary. I tend to avoid decorative type choices and use type that just is, and let the words (when we have them) do their job.”

See for yourself and I think you’ll agree, Tom does a lot of smart, cool work.

The article continues to offer a reason as to why Tom is able to be so crafty with his art and design.

Oh look, as it turns out the Riverfront Times is just another newspaper that is living in the past and waiting for that Internet thing to go away and to stop bothering them. Pity.