#wow / Adobe to acquire Figma.

Adobe and Figma share a passion for helping individuals and teams be more creative and productive. With Adobe’s and Figma’s expansive product portfolio, the combined company will have a rare opportunity to power the future of work by bringing together capabilities for brainstorming, sharing, creativity and collaboration and delivering these innovations to hundreds of millions of customers.

In July, I wrote this insight in a playback for a strategy project I am working on: “Adobe stands to gain the most from token standardization and maturity.” When they provide a way to create and manage design tokens across their platform of applications (product, marketing, editorial, brand, and media) it will be game, set, match for Adobe.