#independentsday / Medium brings back the blog roll.

File this under: Well it’s about damn time.

The upcoming redesign for the next version Airbag features a blog roll. And I’ve added a blog roll to the next new product offering for LexBlog. Why? Because blogs and blogging was better when authors helped promote the discovery of other publications. While other content platforms seek to turn everything into a Squarespace competitor (drag and drop, WYSIWYG site building), Medium will find greater success in focusing on creating the best blogging experience possible.

Authenticity is not only vital to the individual publication but the entire collection. Helping to promote your fellow bloggers adds to our own genuine expression. Tools that focus on providing authentic core experiences will have more impact in a world increasingly controlled by AI-driven, segmented, omnichannel bullshit.