#betteroutcomes / Obstacles to Great Design.

My conversation with J Cornelius (founder of Nine Labs) on the Design Driven podcast is out. I always enjoy my conversations with J. In addition to being a great host he is intelligent and inquisitive and provides a perspective that is both validating and informative.

From the show description:

One of the most common problems our clients come to us with is how to “do design” more efficiently and effectively. It seems the larger and older the organization is, the more they struggle to perform the activities required to create high quality digital products. It’s not for a lack of resources or talent. They have plenty of smart people, but they are haunted by the ghosts of legacy thinking and management which prevent them from performing at their best.

In this conversation with Greg Storey, we dive into some of the issues organizations face when it comes to great design outcomes, and discuss how the best-run organizations are overcoming those challenges to achieve great results.

Behind my thoughts shared in this program are the observations I’ve made as a leader in a number of design programs of different shapes and sizes in the last five years. It’s an early look at the synthesis that I’m working through as a way to guide my research on the future.