#fishon / “Puck yeah!”

As anticipated here’s BrandNew on the Seattle Kraken identity:

While the rest of the year crumbles around us, 2020 has been a very good one for sports logos and now we have a team called the Kraken and while that could easily go wrong in so many ways this doesn’t disappoint in any single way. I don’t know what it is about “Kraken” but whether it’s rum or robotics it’s a name that delivers so much without breaking a sweat and, here, when paired with “Seattle” it just blows up instantly with the mere idea that a kraken could live in the Puget Sound. As if the attention to detail wasn’t so good so far, the secondary logo of an anchor has the Space Needle at the top. I mean, c’mon!

I could not agree more.