#design / The three-click rule is dead.

Boxes and Arrows makes the case for dropping old, conventional wisdom in the face of new learnings from research:

Let’s stop counting clicks. The speed, conversion rates, and user satisfaction for your product are in no way connected to the number of clicks a user makes. And once we start limiting clicks, our page quickly starts to look like a directory: a list of every option, tiny font, in alphabetical order. For the user, this ultimately ends up feeling like we’re looking for a needle in a haystack. This is not the experience we’re hoping to achieve. Instead, we should focus on the human. We should zero in on how they want to use our application. The less experience they have, the higher the risk and the stranger the situation, the more stress the task entails.

Designing to simplify a users life is always the path to victory.