#growth / "This is how companies and leaders should think about audience building."

Sean Blanda, one of the smartest persons I know in content:

I’ve been working as a head of “content” in one capacity or another since 2014 and I’ve never seen a hotter job market for my field. Tech companies are tripping over themselves to “go direct” and build the audiences they want to reach, skipping most traditional media channels.

I’m sharing because building an audience is much much harder than it looks (just ask the 50 million Americans out here trying to be influencers) and also to share many of the unseen factors that go into building an audience for a startup.

For anyone trying to grow an audience, here is your masterclass. You can bet I’ve already saved this to Pocket.