#typography / Under Consideration takes a look at the identity for Think 2020, IBM's annual technology and insights conference.

The work was a joint effort between artist Imogen Heap and a UK based creative agency called Field. I enjoyed the story behind this work (near the bottom of the page) and how Imogen seemingly wandered around Armonk—IBM headquarters—to record different sounds to incorporate in the work. It reminded me of watching Ben Burtt share his many stories on creating sounds for Star Wars in a similar fashion. And any time IBM Plex (one of the all-time best type families) gets front-row attention it’s worth sharing.