The company took an Instagram account away from Thea-Mai Baumann, an Australian artist and technologist because she registered the username Metaverse nine years ago.
In 2012, she had started an Instagram account with the handle @metaverse, a name she used in her creative work. On the account, she documented her life in Brisbane, where she studied fine art, and her travels to Shanghai, where she built an augmented reality company called Metaverse Makeovers.
It took a month for Thea-Mai to get her account back from Facebook with no explanation from the company. If she had not raised awareness of this situation—to the extent that it received attention from the New York Times—she likely would still be waiting.➵