An acquaintance recently reached out with a bit of a perplexing problem. They work in a traditional industry that embraces digital transformation when it comes to consumer experiences, but not so much for the employee experience. Now that the threat of COVID-19 is waining in their country, the company wants to recall everyone working from home for seemingly all the wrong reasons.
The first pertains to the change in collaboration with distributed teams. You would think that with everyone working from going back to a distributed model (some of the team at the office while other members are working from home) would be easy because it is essentially working like everyone is remote. And sure, it does require a little extra effort, but nothing so extraneous that it should cause any more problems than fifteen-year-old phone systems or five-year-old computers—which are both prevalent in the Enterprise.
In this case, I would argue that in support of the company’s broader and, arguably, critical need for digital disruption. All facets of the operations need to be on a path of progress that includes how employees can show up to work. Employee and consumer experiences can no longer live in two different realities. As we see in real-time, the consumer experience is radically re-imagined day-to-day. And the ideas that drive recent change and innovation are aided by that radical change in perspective as everyone’s life has been distributed and remains in fluid situations. So why keep your people bound to a desk when they can be out there observing first-hand—living and working—to experience how the world is changing. I guarantee you it’s ten-times harder to be inspired by events if you’re not there. Why risk holding back the possibility of serendipity and innovation?
The second concern regards employee loyalty. The fear is that if designers are allowed to work from wherever they will lose their attachment to the company and bounce to another job more freely. I’ve worked in some pretty cool places, one in which I spent six-figures building out for my own company. That said, my work environment is not near the top of my criteria for consideration of future employment. Perhaps if I worked in one of those worktainment campuses like Facebook, then, yeah, maybe, but there are so many other criteria to help drive employee loyalty. From here on out, if the Enterprise wants to retain top talent, then it needs to stop worrying about people sitting in a particular chair for eight hours. Instead, they need to exercise just the opposite behavior in the from of extending trust, continual transparency, and providing care for career paths. Designers— hell, everybody —have had a taste of all three of these behaviors during the initial response to the Pandemic. Do company’s really think they can revert to old ways of conducting business without any ramifications? Do they think we’ll all forget what it was like to work from home, to work with an adaptive schedule? Do they honestly think people will be okay returning to a workplace because they are no longer trusted to get their job done? Just as consumer experiences are changed forever, it is a fallacy to believe the Enterprise workplace can “go back to normal” without consequences.
Whether you’re feeling it or not, we are all now in a race to innovate. Bankruptcies and businesses closing left-and-right will continue for those businesses that do not have a culture for transformation. The less you’re set up to transform, the more likely you’re to be gone in the next year.
Now is not the time for businesses to worry about where their employees are working, but how they can help them feel supported and inspired. Put everyone in a position to help the company bring about the changes in employee and consumer experiences necessary for survival and, hopefully, more market share. In these times, businesses need to chose distributed teams over better meetings, trust over attendance, transparency over town halls, and career care over happy hours.➵
No sooner had I received an update on my order for Mag Men—the story of Walter Bernard and Milton Glaser’s design work on over 100 magazines—Within minutes, I got a news alert on Milton’s passing. He was 91, and I believe he continued to design up until his last day. In a 2018 interview, Milton said about work, “If I woke up in the morning and didn’t have a place to go, I’d go nuts. It’s a great reason to keep on living. Retirement is a trap.”
Milton is and will forever be known as the creator of the “I [heart] NY” logo created for a 1970’s tourism campaign to draw visitors to the city. Not satisfied with merely typesetting the phrase, he turned it into an icon, sketching the first draft in the back of a cab with a red pencil on the back of an envelope. He is equally known for a promotional poster of Bob Dylan, which was included as a gift in Dylan’s 1967 greatest hits album. These are just two projects of an enormous catalog of work that also includes the creation and design of New York Magazine and redesigns of TIME, The Nation, Esquire, and The New York Review of Books magazines to name just a few more.
From my perspective, he led a very fulfilling career, and I think that had a lot to do with his non-stop curiosity, willingness, and capacity to learn.
Years ago, I had the privilege to see Milton give a lecture on design. It was in 2011, and I had recently volunteered to start the San Francisco chapter of Creative Mornings. Up until that time, there were only three: New York City, Zurich, and Los Angeles. Because it was still so new, I had yet to attend a Creative Mornings event. So as part of my onboarding, Tina (the founder) and I looked over the calendar for the next best session to attend and observe how the event worked (yes, they shot video of the speaker, but not the entire event, and I wanted to see all of the details). As it happened, the next Creative Mornings NY featured Milton Glaser at the SVA Theatre.
There were two moments during Milton’s January 2011 appearance that have always stood out for me, and that I will never forget. The first was his preamble into his talk. The second is how he dealt with failure on stage during his presentation.
Milton came to Creative Mornings intending to talk about a series of hidden relationships between all the things he had been working on in the last five years. A look into the nature of continuity and change in our work as designers and professionals.
He began with a story of two Italian men and what we can learn from how they approached life and work but arrived at similar outcomes as artists. It’s so good that I transcribed the entire story:
“In my mind, I have two artistic heroes. One is Picasso and the other is Giorgio Morandi who I studied with in the ’50s in Italy. And the interesting thing about them is they represent these extraordinary polarities. Picasso was a man who wanted everything—Wanted all the fame, all the money, all the women. That was Picasso. Morandi, on the other hand, was a man that wanted nothing. He just wanted to teach a little, once a week, in a very ordinary school in Bologna, and then go home and paint.
Even in the work of these two what seems to be contradictory figures or polar opposites figures, what you discover if you pay attention is the extraordinary range of development in every case.
In Picasso it is very easy because of his willingness to abandon what he already succeeded at is one of the sort of extraordinary things about him. Picasso would start doing something and become brilliant at doing it and then forget about it and then move on to something else. He was willing to succeed and then abandon his success.
And I always believed that one of the great difficulties in professional life is that you can’t fail enough without being out of the profession. In professional life, you have to succeed and go from one success to another in order to become visible and important. In artistic life, you have to fail over and over again in order to understand what you are doing. In our particular profession [design] failure is not acceptable and you might say as a consequence of that there really isn’t enough development because you don’t go beyond your sort of self-description of what it is you do and how you do it.
But in the case of Picasso, his courageous abandonment of his own accomplishment in history is one of the reasons he was able to move through the issue of style and manner into something else that by failing he learned.
There was a show of Morandi a couple years ago at the Metropolitan [Museum of Art}, where you really saw all of these pictures—painting and etchings—that look almost identical and then you discover that everyone is different. That in a certain way the development and change is as profound as Picasso except it is done in such a way that is virtually invisible. But I you walk through those galleries—as I did at the time and even though I know Morandi’s work you were overwhelmed by the different manifestations of the singular ideas about light and form.
In any case, what I urge you to do is to fail more often in your professional life if you want to find out what it is you are capable of learning.”
As far as I was concerned, Milton could have stopped at that moment, and it would still be the best Creative Mornings ever. Looking around at the audience, I could tell they, like me, needed some time to let that story sink in, but the teacher continued.
Milton launched into the first few frames of his presentation when it became clear something was wrong. He paused and muttered to himself, looking unsure about what he saw on the computer, but he pushed on. He continued to speak to the work represented on the slides until around twenty-four minutes. He looked to the crowd, stopped the presentation, and apologized to the crowd: “I’m sorry this really is a separate presentation that has found its way onto of this morning’s presentation. And it doesn’t really belong here. Quite unrelated to our thesis this morning.”
Cool as a cucumber. Most speakers I know would have caved if they didn’t have the right slides and would have ended their presentation right then and there. Not Milton, he powered through what he had (often skipping slides) to provide a compelling narration of his work while keeping to the theme of the intended lesson.
On that morning, I learned that there is more to compelling presentations than flipping through hundreds of slides and well-timed animated GIFs with every word memorized and rehearsed like a K-POP performance. As accomplished as he is, Milton could have paraded his top hits and regaled us with a flashy presentation with behind-the-scenes stories and quotes of famous people responding to his work. Instead, he invited us into a more vulnerable place filled with curiosity: questions and wonder. And he did so in a masterful way to inspire us to make his point about finding new ways of evolving our work (and who we are) whether to stop and start over again or spend years on subtle, incremental changes.
Looking back on his work Milton successfully made a case that his career is a successful contemporary blend of Piccaso’s constant reinvention and Morandi’s persistent method. In the middle of his lecture, Milton dropped this line: “Color is one of those subjects you never can fully learn it’s the most mysterious manifestations of the arts.” Wow! If that’s how he felt about his command of a core of art and design, then it is easy to see how he kept going into the studio each day—what an incredible inspiration he was and what an inspiration his work will be to future generations.
I’m thankful I got to be a witness to the greatness of Milton Glaser (albeit briefly) and for the lessons I took away from that day. And the many lessons I still have yet to learn.➵
#design / "Graphic design is usually used to amplify a desired effect. As such, when successful, typography changes perception. This is not easy to quantify, but we know that it happens."
— Milton Glaser
A response to a reader of Mag Men—Fifty Years of Making Magazines by Walter Bernard and Milton. I highly recommend the physical book over the Kindle version due to the nature of the visual content.➵
#design / "She Designs Books celebrates two years of recognizing women designers working in book publishing with a special exhibition at Type Directors Club."
If you happen to be fortunate enough to live in New York, New York, I can’t think of a better escape from all the craziness than this exhibit from the Type Director’s Club.➵
It’s not just the sound, but the visual of all the cards—all the data—spinning until the right combination of information is found. These signs are also known as split-flat displays and found in many train stations (in Europe anyway). It’s a shame to read they are being phased out.➵